Sandra Van Hauwaert has more than 20 years of experience in communications, both internal and external. Over the years she has worked for major PR firms and at corporate communications departments.

She started her career at Flanders Expo, taking care of national press relations for public and trade fairs. Then she worked for a Brussels advertising agency, being responsible for PR. Clients were ABX LOGISTICS, Mitsubishi, Renmans, Securex, etc.

From Brussels she went to Bruges, becoming responsible for the overall communications at a graphic group / advertising agency. She built the PR pole from scratch and successfully led the press relations for a number of fashion and outdoor customers: Kenneth Cole, Salewa, Merrell, Quick, Under Armour, etc. She also acted as project manager for international clients like Toyota, Lexus, Nato, etc.


Just before creating her own business Square Egg Communications, Sandra worked four years for TomTom, being responsible for both internal and external communications. This involved leading day-to-day media relations worldwide and coordinating global internal communications efforts.

Sandra was the official spokesperson of Jan Briers, governor of East-Flanders, from 1 June 2013 until 31 January 2016. In this function she wrote press announcements and speeches, coordinated press interviews, updated social media canals, including blog and much more.